Safary, the pioneering Web3 alternative to Google Analytics, has successfully concluded its pre-seed funding round, raising an impressive $2.4 million USD. The startup, committed to reshaping Web3 analytics and safeguarding user privacy, attracted investments from prominent backers, including Lemniscap, Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures, and a consortium of 20 Web3 angel investors.
Unveiling Safary’s Mission
Safary emerges as the beacon of change in response to Google’s impending phase-out of third-party cookies by 2024. This startup aims to empower marketers with a privacy-centric analytics platform, allowing them to understand user behavior, optimize campaigns, and personalize experiences while respecting user privacy.
The Unique Approach
Unlike traditional tracking systems reliant on cookies, Safary operates as a cookie-free Web3 tracking platform. Its free, user-friendly solution requires just one line of code to unlock powerful Web3 analytics, enabling projects to centralize growth data effortlessly.
The All-Star Team
Safary boasts a distinctive blend of growth and privacy expertise. Co-founder Justin Vogel emphasizes the startup’s commitment to supporting Web3 growth leaders, demonstrated by direct communication with over 400 Web3 growth leaders, including heads of growth from Ledger and dYdX.
The Funding Strategy
The $2.4 million funding will be strategically utilized to enhance Safary’s team and expedite the development of its marketing attribution platform. This platform empowers Web3 teams to analyze marketing Cost of Acquisition (CAC), channel Return on Investment (ROI), and customer Lifetime Value (LTV).
Industry Implications
As the era of third-party cookies draws to a close, Safary positions itself as a timely solution. By offering actionable insights without compromising user privacy, the startup addresses immediate industry needs. Lemniscap, one of the leading backers, emphasizes Safary’s prime position to drive Web3 adoption with its powerful attribution system.
Conclusion
Safary‘s journey from Web3 growth community to a formidable growth platform signifies a commitment to a more ethical and secure data future. The startup aims to empower the Web3 growth ecosystem and create a space where companies thrive in the new internet landscape.
FAQs:
Q1: How does Safary differ from traditional analytics platforms?
Safary distinguishes itself by being a cookie-free Web3 tracking platform, prioritizing user privacy while providing marketers with powerful analytics.
Q2: What sets Safary apart from other Web3 startups?
Safary’s unique approach involves direct engagement with over 400 Web3 growth leaders, fostering an intimate understanding of the industry’s most pressing challenges.
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