Google has revealed that it is now piloting a new ad place, within its AI Overviews, which is a feature that generates search answers by deploying artificial intelligence in the USA. This program, declared soon after their yearly I/O conference, is a part of Google’s plan to assert dominance within the advertisement market over rivals, such as Facebook while leveraging generative architectures AI.
The ads will be placed in the AI Overview section to be issued as ‘sponsored’ information. It will be filtered based on either the relation it has with the search term that the user inputted or its similarity to that term. Google described this new aspect in its recent blog, pointing out that this feature was created to help the company increase its ad sales, which are essential for the company’s revenue.
Google has been aiming at the improvement of the advertising business by directly placing the ads inside the AI-produced search results. Advertising, one of the biggest components of Google’s overall income, rose in the first three months of this year by 13% reaching $61.7 billion. To further develop these new approaches the company intends to experiment even more with new ad formats and tablet interactiveness will be requested by advertisers to fine-tune all these new trends.
Later at the I/O show, Google also exhibited its AI developments: the new version of the Gemini Chatbot and changes to its search engine. These observations highlight Google’s effort to adopt AI into many of its related platforms and services, to stay ahead or at least with its contemporaries in two vital domains, technology and advertising.
Can Big Tech Be Trusted With AI? 14 Tech Giants Make a Pledge on Responsible Development
Seoul, May 22 (IANS) :
14 large technology firms from South Korea and internationally are trying to innovate and use artificial intelligence ethically. This commitment was expressed during the official inauguration of the AI Global Forum in Seoul.
The Seoul AI Business Pledge was signed by major companies including the Korean IT conglomerate Samsung Electronics, internet search providers Naver and Kakao, mobile telecommunications service provider KT Corp, etc., together with international firms such as Google, OpenAI, and IBM, and others. This pledge is made under the framework of the following two-day event, the AI Seoul Summit, co-sponsored by South Korea and Great Britain, it followed an international summit on the safe use of artificial intelligence held last year.
The pledge highlights three main goals:
Responsible AI Development and Use:
Businesses are assured to develop and utilize AI technology in a professional manner that will be safe to apply.
Sustainable Innovation:
They also want to make a positive change to the future of AI development, making sure that there is continued progress in a meaningful and positive way.
Equitable Benefits:
The prospect of benefiting from AI has to be distributed depending on society so that everyone is a beneficiary.
In their pledge, the companies acknowledged that there are currently breakneck speeds in the development process of AI and its importance in the global context. They agreed to cooperate and ensure that they adhered to the Seoul Declaration that was agreed at the Summit. This declaration stresses the possibility of creating safe, innovative, and beneficial AI that will take into account both the negative and positive aspects of such developments.
There was a working session of the AI Global Forum held throughout the first day with representatives from 19 countries, including the United States, Japan, Germany, France, and Italy. Of the two leaders, they talked about safety measures for artificial intelligence. There were discussions with leading industry stakeholders like Jason Kwon of OpenAI and Tom Lue from DeepMind Google regarding the ways to progress in AI Security research and measures to be taken.
This pledge is viewed as a sign of the sincere attempts that have been made to ensure the positive impact of the development of AI and to solve some of the most important social problems.
School Safety or Student Privacy? The Debate Over AI-Powered Surveillance Cameras
In an effort to respond to the increasing number of shootouts at school, Kansas legislators are weighing the idea of employing artificial intelligence cameras to detect weapons in school compounds. This technology is called zeroEyes which is designed to bring safety in schools by detecting weapons and sending an alert.
How the Technology Works
The system used by ZeroEyes relies on connected security cameras through which the live video feed is seen. If the AI finds a possible firearm, it triggers an alarm at the ZeroEyes Operation Centre with a live technician. It is usually composed of former policemen or military personnel who study the images to ensure a weapon is present. If the identity is confirmed as that of a firearm, then police intervention is enacted without a moment’s delay.
The Need for an Incremental School Safety
This proposal comes at a time when there is a worrisome trend of shootings in schools. CNN also indicated that the years 2021, 2022, and 2023 represented the incidence of school shootings with high water marks since as early as 2008. There are at least 82 cases of recorded attacks in 2023, and 2022 was one of the most lethal ones, claiming 46 people’s lives.
Funding and Implementation
Currently, Kansas legislators have been considering granting up to $5 million to fund schools to acquire systems with such cameras backed by artificial intelligence. But there is still uncertainty with Governor Laura Kelly’s approval on it. Some of the requirements that would be required when applying for these grants include utilizing patented means, conforming to security standards, and identifying a variety of firearms and their positioning.
Inspiration and Adoption
ZeroEyes was developed through an incident that occurred in a school in Florida where students were attacked by a man using a gun. It is the only company currently passing the criteria for state firearm detection programs recently adopted in Michigan and Utah. Policies similar to these have been enacted in Florida and Iowa, while Colorado, Louisiana, and Wisconsin have proposed such laws currently. Missouri recently approved $2. 5 million to raise matching funds for the schools to purchase the ZeroEyes system.
Rising Dangers to Schools and Students
Appealing examples of school shootings include Virginia Tech in December 2023 and the Sandy Hook Elementary School shooting that necessitates a higher echelon of school security. Solutions like ZeroEyes’ AI camera systems are being proposed as a way for timely identification and intervention. Kansas remains with pending legislation that is yet to be approved by the governor, but if approved, it will be a plus in making schools secure.
The current plans of Kansas are aimed to save the lives of students and teachers, as well as to avoid the recurrence of mass shootings in American schools, through the efficient use of modern technologies.
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