In recent news, BetterYou, the AI-based “healthy habits companion,” has announced a successful $6 million Series A funding round. This funding, led by Capital Midwest and backed by prominent investors like Mairs & Power, Great North Ventures, North Coast Ventures, and NelNet, will propel BetterYou to further enhance its mission of promoting wellness through AI-driven solutions.
Established in 2018, BetterYou stands as a beacon in the fight against technology addiction. The company, based in Saint Paul, Minnesota, aims to counterbalance the negative impacts of excessive screen time by helping users prioritize their well-being. Unlike companies that contribute to distraction and division, BetterYou focuses on giving users back valuable time in their day.
The Funding Journey
The Series A funding comes at a pivotal juncture in the tech landscape, coinciding with heightened concerns about technology’s impact on mental and physical health. BetterYou plans to strategically utilize the $6 million to fuel growth in crucial areas such as sales, marketing, software development, and enhancing the user experience of its mobile app.
Positive Impact Amidst Tech Controversies
Amidst growing scrutiny of tech giants like Meta for allegedly designing features that manipulate user behavior, BetterYou emerges as a positive force. CEO and Co-founder Sean Higgins emphasizes the importance of companies that prioritize giving time back to users over stealing it, aligning BetterYou’s mission against the prevailing trend of tech-driven distractions.
BetterYou’s Partnerships and Success Stories
BetterYou has forged partnerships with notable companies and universities, including H&R Block, Amway, Michigan State University, and Cleveland State University. The impact of its initiatives is evident, with H&R Block employees collectively taking 945,000 steps in a three-day challenge. In collaboration with Stanford University, BetterYou’s users demonstrated an average increase of 32 minutes of sleep per night compared to those using a different wellness app.
How BetterYou Works
As a healthy habits companion, BetterYou operates on a no-touch solution grounded in behavior design. Users set wellness goals, such as improving sleep, reading more, or increasing socialization. BetterYou then automatically tracks progress without requiring manual entry, simplifying the process and making it accessible to all.
BetterYou‘s Series A funding not only marks a financial milestone but also positions the company as a catalyst for positive change in the realm of technology and wellness. With a commitment to helping users regain control of their time and promoting healthier habits, BetterYou stands as a beacon of balance in an era dominated by screen-centric living.
How does BetterYou stand out from other wellness apps?
BetterYou distinguishes itself by offering a no-touch solution rooted in behavior design. Users set goals, and the app automatically tracks progress, eliminating the need for manual input.
What is the significance of BetterYou’s partnerships with major companies and universities?
Partnerships with entities like H&R Block and universities like Michigan State showcase BetterYou’s effectiveness in improving employee and student wellness, as evidenced by tangible results like increased steps and improved sleep.
How does BetterYou address concerns about technology addiction?
BetterYou serves as a positive force against technology addiction by helping users understand and optimize their device usage through strategic nudges, fostering a healthier balance between screen time and overall well-being.