In a bid to transform the landscape of game monetization, Austin-based startup 3thix has successfully raised $8.5 million in funding. Backed by Hand of Midas and Sonic Boom Ventures, the company aims to reshape the industry by incorporating web3 infrastructure, prioritizing user privacy, experience, and sustainable growth.
3thix, based in Austin, Texas, is on a mission to revolutionize game monetization by integrating web3 infrastructure. The startup focuses on addressing critical issues of privacy, user experience, and sustainable growth in the gaming industry.
Hand of Midas and Sonic Boom Ventures
The $8.5 million funding comes from Hand of Midas, the family office of Shurick Agapitov, founder of Xsolla, a global video game commerce company, and Sonic Boom Ventures, led by Steve Kokinos, co-founder and former CEO of Algorand. Xsolla plans to integrate 3thix as the Web3 infrastructure for its operations, fostering a partnership aimed at introducing lasting solutions to free-to-play monetization challenges.
Innovation for Privacy
One of 3thix’s notable innovations is the implementation of a fully decentralized Identifier for Advertisers (IDFA) model. This approach ensures the protection of user data privacy while providing valuable insights for developers and advertisers. Aligning with the goal of simplifying in-game experiences and democratizing the gaming process, 3thix aims to make gaming eco-friendly and accessible to a broader audience.
Strategic Partnership for Industry Impact
Xsolla, a global player in video game commerce, plans to integrate 3thix’s Web3 infrastructure into its operations and collaborative ventures. The partnership seeks to maximize monetization potential, introduce innovative in-game transactions to build real-world economies, and create a model that values data for both players and developers.
Timothy Tello, CEO of 3thix, emphasizes the company’s commitment to making gaming eco-friendly and accessible. The strategic investment from industry veterans aligns with 3thix’s vision of creating a gaming environment where monetization and user experience coexist harmoniously.
Shurick Agapitov, founder of Xsolla and Hand of Midas, expressed that their investment is more than financial; it’s a commitment to fostering a gaming environment where monetization and user experience coexist harmoniously. Steve Kokinos, CEO of Sonic Boom Ventures, echoed this sentiment, highlighting their belief in web3 gaming and support for 3thix in building a key building block for the ecosystem.
3thix‘s successful funding round and strategic partnership with Xsolla mark a transformative step in the gaming industry. The integration of web3 infrastructure, commitment to user privacy, and emphasis on sustainable growth position 3thix as a key player in reshaping game monetization practices.
Q1: How does 3thix plan to address privacy concerns in game monetization?
3thix introduces a fully decentralized Identifier for Advertisers (IDFA) model to protect user data privacy while providing valuable insights for developers and advertisers.
Q2: How will the strategic partnership with Xsolla benefit the gaming industry?
The collaboration aims to maximize monetization potential, introduce innovative in-game transactions, and create a model that values data for both players and developers.
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