In the fast-paced world of media and communications, a new player has entered the scene, and it’s making waves. Handraise, founded by former TrendKite CEO Matt Allison, recently secured an impressive $6.3 million in seed funding. This Austin-based company aims to revolutionize the PR industry by introducing an artificial intelligence-powered platform designed to enhance the impact of press coverage for businesses.
About the Company
Handraise emerges from the expertise of Matt Allison, who previously led TrendKite to become a top-tier media monitoring and analytics platform. With a successful acquisition by Cision in 2019 for $225 million, Allison and his team are now focused on delivering innovative solutions through Handraise. The company’s goal is to empower brands, communications professionals, journalists, and news consumers alike by connecting the right audience to the right content.
The Vision Behind Handraise
Matt Allison’s vision for Handraise stems from his experiences at TrendKite. Recognizing a significant opportunity to enhance the value of news for all stakeholders, Allison emphasizes the role of AI in Handraise. The platform utilizes generative artificial intelligence to provide insightful analytics effortlessly. By automating complex tasks, users can concentrate on strategic decision-making, allowing Handraise to become a valuable partner in the evolving media landscape.
Funding Insights
Handraise’s $6.3 million seed funding comes from a notable group of investors. Silverton Partners, Floodgate, Bill Wood Ventures, Firebrand VC, Aperiam Ventures, Active Capital, Sputnik ATX VC, Capital Factory, and several world-class angel investors are among those supporting the venture. The backing reflects confidence in Handraise’s potential to leverage generative AI to unlock the power of news in the ever-evolving earned media space.
Conclusion
Handraise‘s entry into the PR technology market signifies a new era for media and communications. With a seasoned team of industry veterans led by Matt Allison, the company is poised to deliver on its promises, combining industry expertise with the unique implementation of AI. As the industry witnesses ongoing advancements in generative AI, Handraise stands out as a frontrunner, aiming to make news more impactful and accessible for everyone involved.
FAQs
How does Handraise use generative artificial intelligence to enhance press coverage?
Handraise leverages large language models to provide profound insights without manual effort. This enables users to focus on strategic decision-making while the AI automates complex tasks, making press coverage more impactful for businesses.
Who are the key investors supporting Handraise’s $6.3 million funding?
Handraise has garnered support from a diverse group of investors, including Silverton Partners, Floodgate, Bill Wood Ventures, Firebrand VC, Aperiam Ventures, Active Capital, Sputnik ATX VC, Capital Factory, and several world-class angel investors.
How does Handraise differentiate itself in the PR technology market?
Handraise distinguishes itself by combining industry expertise with a unique implementation of AI. The platform’s focus on generative artificial intelligence allows it to deliver insightful analytics effortlessly, making it a valuable partner for brands, communications professionals, journalists, and news consumers.
