Astar Network has announced a dynamic new partnership with Animoca Brands, one of the world’s leading champions of blockchain gaming, digital property rights, and Web3 innovation. This alliance isn’t just a handshake — it includes a strategic investment from Animoca into Astar Network, further solidifying its position as a premier blockchain platform for bringing Japanese and Asian entertainment and gaming IP onchain. The move sets the stage for bold, scalable, and consumer-friendly digital experiences across Asia and beyond.
Powering the Future of Onchain Entertainment with Animoca Brands:
Animoca Brands has long been a pioneer at the intersection of digital ownership and interactive entertainment. With a portfolio of 540+ Web3 investments — spanning household names and disruptive upstarts — the company has consistently demonstrated its ability to back industry-defining projects. This strategic investment in Astar signals Animoca’s unwavering commitment to advancing next-gen digital entertainment, especially within Asia’s fast-growing blockchain ecosystem.
Together, the two companies are crafting a more expansive and interconnected entertainment universe onchain — one where beloved intellectual property (IP), creators, and users can thrive through secure, scalable, and immersive Web3 technologies.
Strengthening Astar’s Entertainment-First Ecosystem:
At the heart of this partnership are bold, culture-driven initiatives. Among them:
- Anime ID: Powered by Moca Network, this upcoming identity and reputation layer will enable seamless onboarding for millions of Web2 users into Web3, providing them with verified, reputation-based identities for onchain entertainment and gaming experiences.
- Anime Art Fest: A pioneering event designed to democratize access to blockchain-based art and entertainment, empowering IP owners, artists, and developers to reach new audiences and unlock new revenue models via NFTs and digital collectibles.
By championing these initiatives, Astar Network and Animoca Brands are taking the lead in redefining how entertainment IP moves onchain — making it frictionless for fans, creators, and developers to connect in the decentralized world.
A Visionary Alliance for Long-Term Growth:
This isn’t just a funding round. It’s a strategic alliance built for scale and sustainability. Animoca Brands recognizes Astar Network’s unique position as a blockchain gateway for Japanese and Asian entertainment IP and sees an enormous opportunity to plug its massive portfolio of projects into Astar’s infrastructure.
With Animoca’s proven expertise in driving consumer adoption and digital ownership experiences, the partnership promises to accelerate the arrival of the next era of Web3 entertainment — one that’s culturally authentic, globally accessible, and financially empowering.
What’s Next for Astar and Animoca?
The collaboration is already gaining traction, with both companies exploring plans for a dedicated IP and entertainment-focused fund. Early discussions with institutional investors suggest significant interest in backing this vision for onchain entertainment.
Expect more announcements soon as the teams work to build out new tools, protocols, and immersive experiences that blur the lines between Web2 and Web3 — creating a world where fans own their fandom, creators control their content, and communities shape their digital economies.
This is just the beginning. Big things are on the horizon.
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