Elections in India are being transformed by Artificial Intelligence (AI) with the potential of offering deeply individualized outreach to about a billion potential voters. With India, a giant democracy, going to elections, AI tools are already at play, presenting a picture of how elections will be run in the future.
Elections in India are being transformed by Artificial Intelligence (AI) with the potential of offering deeply individualized outreach to about a billion potential voters. With India, a giant democracy, going to elections, AI tools are already at play, presenting a picture of how elections will be run in the future.
Elections in India are being transformed by Artificial Intelligence (AI) with the potential of offering deeply individualized outreach to about a billion potential voters. With India, a giant democracy, going to elections, AI tools are already at play, presenting a picture of how elections will be run in the future.
AI has changed one of the arenas of elections in India. Political actors make use of such AI features as personalized videos and cloned voices to attract voters at an absolutely new level. In places like Rajasthan, some startups such as The Indian Deepfaker are leading the way as they build AI avatars of both political candidates and celebrities.
AI enables and even empowers political leaders like Shakti Singh Rathore, the BJP member of parliament, to reach all their constituents at once. Through the help of The Indian Deepfaker, Rathore’s AI-generated avatar resembling Modi releases communications on his policies and programs which in the blink of an eye cross tens of millions of people.
There is a complex process that is created to look very simple behind these AI avatars. Facial features and voice patterns are copied and reproduced so that the AI can perfectly create videos and phone calls in more than one language. Some challenge the effectiveness of AI content in election influence, and others see its potential as a medium to appeal to and involve the voters.
Nevertheless, there is doubt regarding the ethical employment of AI, which is the other side of the coin. Actions like the “A.I. coalition manifesto” target the need to guard election integrity and safeguard data privacy. AI-generated Content and Chatbots Labels with AI will inform the users of their artificial nature to increase the clarity of political communication.
The controversy over the morality questions associated with AI increasing its influence on India’s electoral system further intensifies. Although it provides unparalleled opportunities for communication and outreach, it is critically important that its responsible utilization is adopted to keep the democratic processes intact.
Did AI Make a Huge Mistake? Ad Campaign for Civil War Movie Backfires
In an unexpected and somewhat unsettling development, an AI-driven marketing campaign has sparked a prolonged and bitter debate, instilling an atmosphere of societal unrest on a massive scale in downtown American cities. The attention focuses on the five images that have been displayed on Instagram, showing the post-apocalyptic sceneries of the famous landmarks destructed by conflict.
What these pictures all have in common is that they are horrible, they do show devastation Las Vegas Sphere, wreckage in Miami, the army marching in San Francisco, and refugees on the Chicago River capable of causing negative emotions and outrage. Nevertheless, the most distressing thing is that not one of these episodes is even filmed, it is only used for movie promotion purposes.
In addition to the story being false, the AI-generated images have also misled filmgoers to the extent that they contain numerous errors. As an example, by mixing pairs of Marina Towers buildings on different sides of the Chicago River the artist is simply playing with reality as they are actually placed on the same side. In the same way, the AI bird presents a marked contrast between an odd swan on a Los Angeles lake and a car with three doors, among the destruction, symbolizes the AI’s errors in interpreting the ad team’s intention.
Coinciding with the mistakes, the ad campaigns however continued to be successful as the film ‘Civil War’ registered a shocking $25.7 million opening weekend. Unfortunately, Alex Garland, who helmed ‘Ex Machina’ and warned us against the dangers of AI before, ended up promoting his latest movie using the very medium that he once frowned upon.
In most cases, a situation like that brings along a series of questions regarding AI’s responsibility in marketing, and of course, there is a need for authenticity in promotion and advertisement. Placing fraudulent photos on physical posters as an Instagram advertisement has kindled criticisms and the need for the government to act on issues of transparency in the advertisement.
As discussions continue around the ethics of AI and its implications for creative industries, one thing is clear: the subtle negative effects resulting from the representation of AI creation on pictures and images may open up new problems such as controversies that can rock the foundations of series of advertisements convincing their audience.
Google Lays Off Employees: Is This the Price of AI Progress?
Google has made a significant announcement to restructure its operations. Teams in the region that covers Asia Pacific, Europe, and the Middle East will be affected by the changes introduced by the company. Regarding the number of employees being laid off, besides the official confirmation, falling within the Google finance sector is expected.
The news comes against the background of a series of cutbacks across the technology sector, including the likes of Tesla, Apple, and Amazon, who have also decided to restructure. Last year tech companies had layoffs that left around 40000 tech workers unemployed. Despite job cuts having significantly decreased compared to last year’s, the number of layoffs in the tech sector in 2024 has reached 58,000, according to the latest data.
Google’s CFO, Ruth Porat, mentioned that the invested amount will be directed to the development of AI technologies. As Porat suggests, with this change, it becomes possible to focus more on product support that will be helpful to customers and also provide a faster solution to them. Nevertheless, these decisions are only a result of strategic root cause analysis.
In the context of a strategic switch, however, Porat said that letting go of such talented employees is hard for her. She realized that, in doing so, she would say goodbye to the shipmates and associates whom the retrenchment had touched.
Job cuts are not all that Google is going to do in this regard as the company plans to have centralized offices in cities like Bangalore, Dublin, Mexico City, Atlanta, and Chicago. This move is aimed at cutting time wastage and promoting teamwork among employees.
During the initial months of this year, the CEO of Google, Sundar Pichai warned that layoffs would continue for the whole of 2024. The reshuffling indicates that Google is incessantly adjusting to change and concentrating on investing in AI-focused products.
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